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Levis Brand Extension Search result for 'Levis Brand Extension': Paper Excerpts: ... under single brand name: Levis (Strauss)! First business place had 90 Sacramento Street as its official address and "Levi Strauss" as the name (Levis to Levis http://www.levis-levis.com/history.html (October 31, 2002) Strauss Levi (1829-1902). Available at: "Levis". From Waist Overalls to Levis Jeans Levi Strauss believed in change for the better. Therefore, his invention of waist overalls witnessed many phases of were minting money (Strauss) under the name J. Strauss Brothers & Co (Levis to Levis Co.) and by 1850, Levi was Levi Strauss pioneer, father of the blue jeans, was born on February 26, 1829 in Bavaria, Buttenheim (Levis To Levis ...
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Sources list for LEVIS BRAND EXTENSION: Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.Marketing and Branding Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47. Marketing and Branding Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77. Customer Relationship Management (CRM) Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413. Marketing and Branding Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications More sources on "LEVIS BRAND EXTENSION"
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